CANNABIS INFLUENCER MARKETING 101

Securing celebrity partnerships and endorsements can provide cannabis companies a huge branding/marketing boost, but can also expose a company to catastrophic risk. While your client ought to execute a thorough contract with any influencer that sets expectations as to what conduct is and is not compliant, make sure said client is aware that they are likely on the hook for any regulatory violation committed by an influencer while promoting client’s product or service. Medical claims and marketing that is attractive to children, will get a cannabis business in hot water fast, just to name of a few.
Tread very carefully…

DISCLAIMER: THIS INFORMATION IS STRICTLY EDUCATIONAL AND DOES NOT CONSTITUTE LEGAL ADVICE.